Product advertising is important because it provides you with the information you need to make an informed decision. Investing in a product only to find that it actually does not do what its manufacturer claims can cause frustration.
In serious cases, deceptive marketing could jeopardize your safety. Federal regulations hold manufacturers responsible for false advertising. Knowing what deception looks like can help you protect yourself and respond appropriately to concerns you might have.
Identifying deception
Deception can take on a variety of forms including product packaging, imagery and pricing. It can also include misleading information about sales. According to The Motley Fool, generating sales from marketing usually follows authentic, quality content. However, the content and strategies companies use should embody honesty and ethics. Even if businesses release an eye-catching advertisement, including deceptive information can backfire and result in serious legal repercussions.
As a consumer, you receive protection from the Federal Trade Act. The Federal Trade Commission actively enforces this law to improve consumer safety and satisfaction. If you suspect deceptive marketing, you have the right to report your concerns.
Reporting concerns
Deception on the part of marketers could endanger you. At the very least, you might feel that your investment in a product actually wasted your money and left you feeling slighted. Bringing your concerns to light requires you to compile evidence of false advertisement. Document your experience. Contact the company in question. If they actively deny wrongdoing, you might need to take your concerns to a federal agency.
Depending on the type of product or service you purchased, your complaint could go to a number of agencies. For example, the Better Business Bureau or the Federal Trade Commission. They can provide you with instructions on what you need to do to file a formal complaint. Your vigilance in recognizing and reporting deceptive marketing can protect other consumers from experiencing the outcome you have.